Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Labeling garbage bins with pro-environmental terms (e.g., “landfill”) is presumably to increase recycling rates. However, we find evidence that this type of interventions unintendedly increases the rate of recycling contamination - placement of unrecyclable items in recycling bins. And the effect may be dampened through educational materials improving disposal accuracy.
Jesse R. Catlin, Yitong Wang, and Rommel J. Manuel (2018) ,"Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 501-502.
Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento
NA - Advances in Consumer Research Volume 46 | 2018
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