Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Labeling garbage bins with pro-environmental terms (e.g., “landfill”) is presumably to increase recycling rates. However, we find evidence that this type of interventions unintendedly increases the rate of recycling contamination - placement of unrecyclable items in recycling bins. And the effect may be dampened through educational materials improving disposal accuracy.
Citation:
Jesse R. Catlin, Yitong Wang, and Rommel J. Manuel (2018) ,"Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 501-502.
Authors
Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway
Featured
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Featured
Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels
Rishad Habib, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Karl Aquino, University of British Columbia, Canada