Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Labeling garbage bins with pro-environmental terms (e.g., “landfill”) is presumably to increase recycling rates. However, we find evidence that this type of interventions unintendedly increases the rate of recycling contamination - placement of unrecyclable items in recycling bins. And the effect may be dampened through educational materials improving disposal accuracy.
Citation:
Jesse R. Catlin, Yitong Wang, and Rommel J. Manuel (2018) ,"Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 501-502.
Authors
Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
P3. Cash Costs You: The Pain of Holding
J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia
Featured
M9. Exploring Historical Nostalgia and its Relevance to Consumer Research
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Featured
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas