Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Labeling garbage bins with pro-environmental terms (e.g., “landfill”) is presumably to increase recycling rates. However, we find evidence that this type of interventions unintendedly increases the rate of recycling contamination - placement of unrecyclable items in recycling bins. And the effect may be dampened through educational materials improving disposal accuracy.
Jesse R. Catlin, Yitong Wang, and Rommel J. Manuel (2018) ,"Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 501-502.
Jesse R. Catlin, California State University, Sacramento
Yitong Wang, University of Technology Sydney
Rommel J. Manuel, California State University, Sacramento
NA - Advances in Consumer Research Volume 46 | 2018
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University