P3. Cash Costs You: the Pain of Holding
Cash can have an associated psychological cost: the pain of holding. This pain is aversive, varies with the physical properties of money – such as the differences in weight and bulk between coins and notes - and may in turn encourage needless spending.
J Zenkic, Kobe Millet, and Nicole Mead (2018) ,"P3. Cash Costs You: the Pain of Holding", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.
J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 46 | 2018
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