P3. Cash Costs You: the Pain of Holding

Cash can have an associated psychological cost: the pain of holding. This pain is aversive, varies with the physical properties of money – such as the differences in weight and bulk between coins and notes - and may in turn encourage needless spending.



Citation:

J Zenkic, Kobe Millet, and Nicole Mead (2018) ,"P3. Cash Costs You: the Pain of Holding", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 937-937.

Authors

J Zenkic, University of Melbourne, Australia
Kobe Millet, Vrije Universiteit Amsterdam
Nicole Mead, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

How Incremental Theory Enhances or Reduces Charitable Giving

Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Featured

Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.