Trapped in the Rabbit Hole: Life History Strategies Modulate the Impact of Mild Stress on Hedonic Consumption
We examine how and when consumer life history strategies –short-term, reward-sensitive (fast) vs. long-term, goal-oriented (slow) foci- affect food-related decision-making. Three experiments demonstrate that consumers with fast, but not slow, life-history strategies are more sensitive to mild stress levels, boosting hedonic food consumption, especially when foods are presented as scarce.
Citation:
Bob Fennis, Justina Gineikiene, Dovile Barauskaite, and Guido M. van Koningsbruggen (2018) ,"Trapped in the Rabbit Hole: Life History Strategies Modulate the Impact of Mild Stress on Hedonic Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 541-542.
Authors
Bob Fennis, University of Groningen, The Netherlands
Justina Gineikiene, ISM University of Management and Economics
Dovile Barauskaite, ISM University of Management and Economics
Guido M. van Koningsbruggen, Vrije Universiteit Amsterdam
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Effects of Affective Language on Perceived Helpfulness of Online Reviews
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
Featured
A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers
Niek Althuizen, ESSEC Business School
Sourjo Mukherjee, ESSEC Business School
Negin Latifi Kasani, ESSEC Business School
Featured
G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal
Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA