Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Given the lack of public trust in opinion polls, we propose novel approaches to supplement existing methods of predicting political outcomes. Neural similarity and recall of candidates in a televised presidential primary debate accurately forecasted election results. Additionally, the neural data predicted changes in the opinion polls following the debate.



Citation:

Samuel B Barnett, Andres Campero, Ronen Zilberman, Chris Rose, Aaron Robinson, and Moran Cerf (2018) ,"Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 374-377.

Authors

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources

Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More

Featured

O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude

Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School

Read More

Featured

Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.