Q13. Liquid Consumption From Another Perspective: the Case of “Investomers”
To extend recent theorizing on liquid consumption and to add a new perspective to this field, we investigate the case of investors turning into consumers or reverse (“investomer”). We assume commitment and trust as “coupling” factors between these two categories and find support for this assumption.
Carina Hoffmann, Lasse Meißner, and Peter Kenning (2018) ,"Q13. Liquid Consumption From Another Perspective: the Case of “Investomers”", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 909-909.
Carina Hoffmann, Heinrich-Heine-University
Lasse Meißner, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University
NA - Advances in Consumer Research Volume 46 | 2018
L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior
Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA
Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.
Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada