Q11. the Effect of Message Ephemerality on Information Processing
Ephemeral communication - the transmission of messages which can be accessed only a limited number of times - is ubiquitous in social interactions (e.g., verbal conversations, Snapchat messaging). In three studies, we find that message ephemerality increases attention, improves memory recall, and leads to longer observation time.
Uri Barnea, Robert Meyer, and Gideon Nave (2018) ,"Q11. the Effect of Message Ephemerality on Information Processing", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Uri Barnea, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
Gideon Nave, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
P10. Omission Bias in the Gain vs. Loss Domain
Jen H. Park, Stanford University, USA
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada