Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
We propose that anticipating a temporal landmark (e.g., New Year) has a detrimental effect on one’s motivation for continued goal pursuit. Anticipated temporal landmark divides one’s current and future selves as two separate agents, and the current self shifts the responsibility for the current goal to the new, future self.
Minjung Koo, Ke Michael Mai, Hengchen Dai, and Eunyoung Camilla Song (2018) ,"Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 657-657.
Minjung Koo, Sungkyunkwan University
Ke Michael Mai, National University of Singapore, Singapore
Hengchen Dai, University of California Los Angeles, USA
Eunyoung Camilla Song, University of Florida, USA
NA - Advances in Consumer Research Volume 46 | 2018
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
The Last Hurrah Effect: End-of-Week and End-of-Month Time Periods Increase Financial Risk-Taking
Xinlong Li, University of Toronto, Canada
Avni Shah, University of Toronto, Canada