G12. the Effect of (Non-)Appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment
Appetizing (non-appetizing) ambient scents decrease consumers’ personal control and increase their affinity toward vice (virtuous) offerings. Appetizing scents increase affinity toward vice offerings via increased visual attention, enhancing recall of vice products, desire for vice products, and store attitude. Effects are tested in three field studies at three different retailers.
Citation:
Corinne M Kelley, Anders Gustafsson, Poja Shams, Martin Mende, and Maura Scott (2018) ,"G12. the Effect of (Non-)Appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.
Authors
Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University
Featured
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore
Featured
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France