G12. the Effect of (Non-)Appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Appetizing (non-appetizing) ambient scents decrease consumers’ personal control and increase their affinity toward vice (virtuous) offerings. Appetizing scents increase affinity toward vice offerings via increased visual attention, enhancing recall of vice products, desire for vice products, and store attitude. Effects are tested in three field studies at three different retailers.



Citation:

Corinne M Kelley, Anders Gustafsson, Poja Shams, Martin Mende, and Maura Scott (2018) ,"G12. the Effect of (Non-)Appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 914-914.

Authors

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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