A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Trustworthiness and credibility are essential traits of effective leaders, journalists, and spokespersons. This paper explores whether pairing formal and informal messages with different sources can yield a positive expectancy violation that builds trust, reinforces credibility, and challenges previous biases against traditionally formal sources.
Citation:
Justin Graeber (2018) ,"A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 906-906.
Authors
Justin Graeber, University of Texas at Austin, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University
Featured
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
Featured
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA