D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy
This work extends literature on the influence of justice perception on consumer behavior by showing that consumers sensitize with injustice perpetrated on companies by other consumers. We demonstrate that injustice episodes trigger feelings of empathy and, consequently, lead witnesses to present favorable attitudes and more purchase intention towards the company.
Maria Alice Pasdiora, Cristiane Pizzutti, and Natalia Englert (2018) ,"D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS
NA - Advances in Consumer Research Volume 46 | 2018
Liminal Motherhood: Relational Partners Experience of Liminality
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern
A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior
Julian K Saint Clair, Loyola Marymount University, USA