D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy
This work extends literature on the influence of justice perception on consumer behavior by showing that consumers sensitize with injustice perpetrated on companies by other consumers. We demonstrate that injustice episodes trigger feelings of empathy and, consequently, lead witnesses to present favorable attitudes and more purchase intention towards the company.
Maria Alice Pasdiora, Cristiane Pizzutti, and Natalia Englert (2018) ,"D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 924-924.
Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS
NA - Advances in Consumer Research Volume 46 | 2018
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
P6. Marginal Cost Consideration
Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA