Contested and Confused: the Influence of Social Others in Disrupting Body Projects

Drawing on netnography and interviews with young women who have undergone breast-augmentation, this research considers how body modifications are often contested by networks of support. This study explores how women navigate the tensions between their own desires to embody their ideal body and the expectations of their close social others.



Citation:

Aphrodite Vlahos and Marcus Phipps (2018) ,"Contested and Confused: the Influence of Social Others in Disrupting Body Projects", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 121-126.

Authors

Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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