Contested and Confused: the Influence of Social Others in Disrupting Body Projects
Drawing on netnography and interviews with young women who have undergone breast-augmentation, this research considers how body modifications are often contested by networks of support. This study explores how women navigate the tensions between their own desires to embody their ideal body and the expectations of their close social others.
Citation:
Aphrodite Vlahos and Marcus Phipps (2018) ,"Contested and Confused: the Influence of Social Others in Disrupting Body Projects", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 121-126.
Authors
Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA
Featured
Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions
Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA
Featured
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College