Contested and Confused: the Influence of Social Others in Disrupting Body Projects
Drawing on netnography and interviews with young women who have undergone breast-augmentation, this research considers how body modifications are often contested by networks of support. This study explores how women navigate the tensions between their own desires to embody their ideal body and the expectations of their close social others.
Aphrodite Vlahos and Marcus Phipps (2018) ,"Contested and Confused: the Influence of Social Others in Disrupting Body Projects", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 121-126.
Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia
NA - Advances in Consumer Research Volume 46 | 2018
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
D6. How to Boast Appropriately When Word of Mouth Flows Internationally?
Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China