Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Our research examines how digital virtual consumption enables family rituals in four ways: 1) they provide virtual ritual artifacts 2) they aid in locating ritual scripts 3) they build capacities in ritual performance and 4) they extend the reach of ritual audiences. In turn, this process aids in constructing family identities.
Linda Tuncay Zayer and Jenna Drenten (2018) ,"Exploring the Intersection of Digital Virtual Consumption and Family Rituals", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 231-236.
Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
The Impact of Product Type on Disposal Intentions
MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey