Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Our research examines how digital virtual consumption enables family rituals in four ways: 1) they provide virtual ritual artifacts 2) they aid in locating ritual scripts 3) they build capacities in ritual performance and 4) they extend the reach of ritual audiences. In turn, this process aids in constructing family identities.
Linda Tuncay Zayer and Jenna Drenten (2018) ,"Exploring the Intersection of Digital Virtual Consumption and Family Rituals", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 231-236.
Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA
NA - Advances in Consumer Research Volume 46 | 2018
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