Stigmatization of a Cultural Ritual
This research examines the stigmatization of a popular cultural ritual in Norway. Using the theory of the “stigma turbine,” we identify the stigmatizing actions enacted by stakeholders of the ritual. We also explore how the “dark side” of rituals shapes the actions of the participants of the ritual.
Ingeborg Astrid Kleppe, Natalia Maehle, and Cele Otnes (2018) ,"Stigmatization of a Cultural Ritual", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 231-236.
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 46 | 2018
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
The Dark Side of Luxury: The Social Costs of Conspicuous Consumption
Christopher Cannon, Northwestern University, USA
Derek Rucker, Northwestern University, USA