All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals
Are consumers more prosocial together or alone? Four studies suggest that monetary donations do not vary whether made together or alone; however, dyads donate less time than individuals. This happens because dyadic interactions provide a proximate satisfaction of social needs, reducing the value of outside opportunities for social utility.
Hristina Nikolova (2018) ,"All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 724-725.
Hristina Nikolova, Boston College, USA
NA - Advances in Consumer Research Volume 46 | 2018
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia