All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals
Are consumers more prosocial together or alone? Four studies suggest that monetary donations do not vary whether made together or alone; however, dyads donate less time than individuals. This happens because dyadic interactions provide a proximate satisfaction of social needs, reducing the value of outside opportunities for social utility.
Hristina Nikolova (2018) ,"All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 724-725.
Hristina Nikolova, Boston College, USA
NA - Advances in Consumer Research Volume 46 | 2018
With or Without You: When Second Person Pronouns Engage Listeners
Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA
When Perceiving Oneself as a Spender Increases Saving
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA