All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals
Are consumers more prosocial together or alone? Four studies suggest that monetary donations do not vary whether made together or alone; however, dyads donate less time than individuals. This happens because dyadic interactions provide a proximate satisfaction of social needs, reducing the value of outside opportunities for social utility.
Citation:
Hristina Nikolova (2018) ,"All We Need Is Love: Examining Differences in Time and Money Donations Between Dyads and Individuals", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 724-725.
Authors
Hristina Nikolova, Boston College, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Jiaqi SONG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
Featured
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Featured
Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open
Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA