The Effects of Breadth of Product Categories on Budgeting

Individuals plan for the use of their resources daily. We explore how the level of details of one’s budget affects the budget’s predictive power. We find evidence that more detailed budgets predict spending less accurately. This phenomenon is mediated by one’s liking for the products budgeted and perceived financial constraint.



Citation:

An Tran and John Lynch (2018) ,"The Effects of Breadth of Product Categories on Budgeting", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 440-443.

Authors

An Tran, University of La Verne
John Lynch, University of Colorado, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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