I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Currently, conventional wisdom as well as much of social psychology literature equates thinness with beauty and attractiveness in Western societies. We propose that a thin body signals valuable characteristics—self-control and integrity—that lead to the perception of social status because they represent social capital in a Western society.
Trang Thanh Mai, Luming Wang, and Olya Bullard (2018) ,"I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 919-919.
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
NA - Advances in Consumer Research Volume 46 | 2018
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos
Fei Cao, Renmin University of China
Xia Wang, Renmin University of China
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
Moon-Yong Kim, Hankuk University of Foreign Studies