I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Currently, conventional wisdom as well as much of social psychology literature equates thinness with beauty and attractiveness in Western societies. We propose that a thin body signals valuable characteristics—self-control and integrity—that lead to the perception of social status because they represent social capital in a Western society.
Trang Thanh Mai, Luming Wang, and Olya Bullard (2018) ,"I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 919-919.
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
NA - Advances in Consumer Research Volume 46 | 2018
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University
L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA
The Last Hurrah Effect: End-of-Week and End-of-Month Time Periods Increase Financial Risk-Taking
Xinlong Li, University of Toronto, Canada
Avni Shah, University of Toronto, Canada