I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Currently, conventional wisdom as well as much of social psychology literature equates thinness with beauty and attractiveness in Western societies. We propose that a thin body signals valuable characteristics—self-control and integrity—that lead to the perception of social status because they represent social capital in a Western society.
Trang Thanh Mai, Luming Wang, and Olya Bullard (2018) ,"I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 919-919.
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
NA - Advances in Consumer Research Volume 46 | 2018
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