Emotional Volatility and Cultural Success
Why do somethings catch on and become popular while others fail? While some have argued that success is unpredictable, we suggest that emotional volatility, or period-to-period shifts in valence, plays an important role. Automated sentiment analysis of thousands of movies demonstrates that more emotionally volatile movies are evaluated more positively.
Jonah Berger, Yoon Duk Kim, and Robert Meyer (2018) ,"Emotional Volatility and Cultural Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 264-269.
Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
Stacy Wood, North Carolina State University
Psychological Reactions to Human Versus Robotic Job Replacement
Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
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Daniela Cristian, City University of London, UK
Bob Fennis, University of Groningen, The Netherlands
Luk Warlop, Norwegian School of Management, Norway