Emotional Volatility and Cultural Success
Why do somethings catch on and become popular while others fail? While some have argued that success is unpredictable, we suggest that emotional volatility, or period-to-period shifts in valence, plays an important role. Automated sentiment analysis of thousands of movies demonstrates that more emotionally volatile movies are evaluated more positively.
Jonah Berger, Yoon Duk Kim, and Robert Meyer (2018) ,"Emotional Volatility and Cultural Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 264-269.
Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
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