Emotional Volatility and Cultural Success
Why do somethings catch on and become popular while others fail? While some have argued that success is unpredictable, we suggest that emotional volatility, or period-to-period shifts in valence, plays an important role. Automated sentiment analysis of thousands of movies demonstrates that more emotionally volatile movies are evaluated more positively.
Jonah Berger, Yoon Duk Kim, and Robert Meyer (2018) ,"Emotional Volatility and Cultural Success", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 264-269.
Jonah Berger, University of Pennsylvania, USA
Yoon Duk Kim, University of Pennsylvania, USA
Robert Meyer, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products
Marina Puzakova, Lehigh University
Nevena T Koukova, Lehigh University
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC