Parallel Practices of Visual Domination and Subversion

Beyond framing volunteer tourism as a consumer identity project, we explain how this growing consumption practice is nested within broader sociocultural discourses, and critically reframe visual representation practices of volunteer tourism experiences through postcolonial theory. While a ‘postcolonial gaze’ dominates, we also find parallel practices of visual subversion.



Citation:

Veronika Kadomskaia, Jan Brace-Govan, and Angela Gracia B. Cruz (2018) ,"Parallel Practices of Visual Domination and Subversion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 636-637.

Authors

Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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