J15. the Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
The study investigated the anthropomorphized products’ effect on purchase intention and choice and the moderating role of deliberation and rational personality. The first study demonstrates that personifying a product leads to higher purchase intention through product’s anthropomorphization. Studies two and three show that deliberating inhibits the anthropomorphization process.
Citation:
Juliana M. Batista and Jose Mauro C. Hernandez (2018) ,"J15. the Deliberation Effect on the Judgment and Choice of Anthropomorphized Products", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Authors
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
Featured
J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University
Featured
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited