The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
Five studies demonstrate that implicitly implied rates of change–color saturation of print/television advertisements, size of a consumer product, panning of sound in a television commercial–remain consciously unnoticed but predictably bolster the subjective ratings of consumers (e.g., product liking, willingness-to-pay, likelihood of purchasing). State-level arousal mediates the effect.
James A Mourey and Ryan Elder (2018) ,"The Impact of Implicit Rate of Change on Arousal and Subjective Ratings", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 188-193.
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
I8. How Food Images on Social Media Influence Online Reactions
Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough