The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
Five studies demonstrate that implicitly implied rates of change–color saturation of print/television advertisements, size of a consumer product, panning of sound in a television commercial–remain consciously unnoticed but predictably bolster the subjective ratings of consumers (e.g., product liking, willingness-to-pay, likelihood of purchasing). State-level arousal mediates the effect.
James A Mourey and Ryan Elder (2018) ,"The Impact of Implicit Rate of Change on Arousal and Subjective Ratings", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 188-193.
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA
NA - Advances in Consumer Research Volume 46 | 2018
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel