Slow and Steady Versus Fast and Furious: the Effect of Speed on Decision Making
People often make decisions when they are physically on the move (e.g. commuting), whether fast or slow. Through eight studies we show that perceived and actual high (v. low) velocity leads to processing at high (v. low) levels, which influences consumer perceptions, product preferences, choice, and risk tolerance.
Ellie Kyung, Yael Shani-Feinstein, and Jacob Goldenberg (2018) ,"Slow and Steady Versus Fast and Furious: the Effect of Speed on Decision Making", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 188-193.
Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC
NA - Advances in Consumer Research Volume 46 | 2018
O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University