Slow and Steady Versus Fast and Furious: the Effect of Speed on Decision Making
People often make decisions when they are physically on the move (e.g. commuting), whether fast or slow. Through eight studies we show that perceived and actual high (v. low) velocity leads to processing at high (v. low) levels, which influences consumer perceptions, product preferences, choice, and risk tolerance.
Ellie Kyung, Yael Shani-Feinstein, and Jacob Goldenberg (2018) ,"Slow and Steady Versus Fast and Furious: the Effect of Speed on Decision Making", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 188-193.
Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC
NA - Advances in Consumer Research Volume 46 | 2018
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada