J12. the Influence of Pet-Ownership on Consumer Behavior
Across four studies, we show that pet ownership influence consumers’ regulatory focus such that dog (vs. cat) owners are more promotion- (vs. prevention-) oriented. Their different regulatory orientations can carry over to influence their financial decisions, attitudes toward ads, and purchase intentions.
Lei Jia, Xiaojing Yang, and Yuwei Jiang (2018) ,"J12. the Influence of Pet-Ownership on Consumer Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University
NA - Advances in Consumer Research Volume 46 | 2018
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University
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Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
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Neeru Paharia, Georgetown University, USA