J12. the Influence of Pet-Ownership on Consumer Behavior

Across four studies, we show that pet ownership influence consumers’ regulatory focus such that dog (vs. cat) owners are more promotion- (vs. prevention-) oriented. Their different regulatory orientations can carry over to influence their financial decisions, attitudes toward ads, and purchase intentions.



Citation:

Lei Jia, Xiaojing Yang, and Yuwei Jiang (2018) ,"J12. the Influence of Pet-Ownership on Consumer Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 900-900.

Authors

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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