The Asymmetry Between Time and Money Compensation Effect When Feeling Scarcity: Time Helps the Money Poor, But Money Doesn’T Help the Time Poor

This research examines the interplay between resource abundance and scarcity in the domain of advice taking. We show that time abundance compensates for money scarcity but money abundance does not compensate for time scarcity. This asymmetry is due to the difference in the nature of time vs. money.



Citation:

Jane So and Nidhi Agrawal (2018) ,"The Asymmetry Between Time and Money Compensation Effect When Feeling Scarcity: Time Helps the Money Poor, But Money Doesn’T Help the Time Poor", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 794-795.

Authors

Jane So, University of Washington, USA
Nidhi Agrawal, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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