P5. Can(Can’T) Control, Thus Try to Save (Earn): the Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
This research suggests that one’s preference for earning vs. saving will depend on their personal control and financial deprivation. We predict that individuals who perceive low personal control are more likely to prefer earning to saving, but such a tendency can be reversed when their financial deprivation is considered.
Min Jung Kim (2018) ,"P5. Can(Can’T) Control, Thus Try to Save (Earn): the Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.
Min Jung Kim, Manhattan College
NA - Advances in Consumer Research Volume 46 | 2018
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA