P5. Can(Can’T) Control, Thus Try to Save (Earn): the Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions

This research suggests that one’s preference for earning vs. saving will depend on their personal control and financial deprivation. We predict that individuals who perceive low personal control are more likely to prefer earning to saving, but such a tendency can be reversed when their financial deprivation is considered.



Citation:

Min Jung Kim (2018) ,"P5. Can(Can’T) Control, Thus Try to Save (Earn): the Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 913-913.

Authors

Min Jung Kim, Manhattan College



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands

Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver

Read More

Featured

Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships

Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana

Read More

Featured

Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.