Doing Worse By Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous

We show that the charitable activities of controversial companies (i.e. companies selling product potentially dangerous to health or the environment) can create a benevolent halo that leads consumers to classify products as less dangerous and reduces the effectiveness of hazard warnings.



Citation:

Linda Lemarié and Florent Girardin (2018) ,"Doing Worse By Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 679-680.

Authors

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

I4. Pink Tax: Are Some Marketing Practices Discriminatory?

Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas

Read More

Featured

Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India

Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada

Read More

Featured

R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand

Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.