Doing Worse By Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous
We show that the charitable activities of controversial companies (i.e. companies selling product potentially dangerous to health or the environment) can create a benevolent halo that leads consumers to classify products as less dangerous and reduces the effectiveness of hazard warnings.
Linda Lemarié and Florent Girardin (2018) ,"Doing Worse By Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 679-680.
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel
NA - Advances in Consumer Research Volume 46 | 2018
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Katja H. Brunk, EuEuropean University Viadrina
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