When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels For Stigmatized Groups

Regulatory agencies suggest recommendations for referencing stigmatized groups. This is the first study systematically exploring these language choices describing stigmatized populations. We find placing a person first in descriptions is perceived as more acceptable in addressing stigmatized groups, but how people actually address stigmatized groups varies based on various factors.



Citation:

Esther Uduehi and Americus Reed (2018) ,"When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels For Stigmatized Groups", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 309-313.

Authors

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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