When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels For Stigmatized Groups

Regulatory agencies suggest recommendations for referencing stigmatized groups. This is the first study systematically exploring these language choices describing stigmatized populations. We find placing a person first in descriptions is perceived as more acceptable in addressing stigmatized groups, but how people actually address stigmatized groups varies based on various factors.



Citation:

Esther Uduehi and Americus Reed (2018) ,"When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels For Stigmatized Groups", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 309-313.

Authors

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More

Featured

M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude

Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA

Read More

Featured

I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young

Daniela Ferreira, Federal University of Rio de Janeiro

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.