Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion
Although marketers and policy makers increasingly focus on the inclusion of individuals with disabilities, little research has addressed how physical disabilities may shape inferences within a consumption context. We demonstrate that consumers attribute heightened moral character to people with physical disabilities and show the downstream impact on persuasion knowledge.
Helen van der Sluis, Adriana Samper, and Kirk Kristofferson (2018) ,"Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 309-313.
Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
NA - Advances in Consumer Research Volume 46 | 2018
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