Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion
Although marketers and policy makers increasingly focus on the inclusion of individuals with disabilities, little research has addressed how physical disabilities may shape inferences within a consumption context. We demonstrate that consumers attribute heightened moral character to people with physical disabilities and show the downstream impact on persuasion knowledge.
Citation:
Helen van der Sluis, Adriana Samper, and Kirk Kristofferson (2018) ,"Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 309-313.
Authors
Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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