When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability For Negative Side Effects

This research implicates individual differences in omission bias as a driver of decreased vaccine intentions and provider trust resulting from a heightened anticipation of moral culpability for action versus inaction. The findings highlight a novel source of patient vulnerability—concerns about the potential moral culpability that comes with taking action.



Citation:

Gary Sherman, Stacey R Finkelstein, Beth Vallen, Paul M Connell, and Kristen Feemster (2018) ,"When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability For Negative Side Effects", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 309-313.

Authors

Gary Sherman, Stony Brook University
Stacey R Finkelstein, Stony Brook University
Beth Vallen, Vilanova University, USA
Paul M Connell, Stony Brook University
Kristen Feemster, Vaccine Education Center at Children’s Hospital of Philadelphia and University of Pennsylvania, Perelman School of Medicine, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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