When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?

We examine how thinking about time in terms of money can interrupt the hedonic experience of engaging in volunteer work. Using the day reconstruction method, we find that a salient heuristic for the opportunity costs of time diminishes the experience of happiness only when opportunity costs of time are high.



Citation:

Sanford E. DeVoe and Jieun Pai (2018) ,"When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.

Authors

Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

Read More

Featured

R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More

Featured

Major or Minor: When Foreign Language Increases Versus Decreases Cheating

Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.