When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?
We examine how thinking about time in terms of money can interrupt the hedonic experience of engaging in volunteer work. Using the day reconstruction method, we find that a salient heuristic for the opportunity costs of time diminishes the experience of happiness only when opportunity costs of time are high.
Sanford E. DeVoe and Jieun Pai (2018) ,"When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 46 | 2018
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