When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?

We examine how thinking about time in terms of money can interrupt the hedonic experience of engaging in volunteer work. Using the day reconstruction method, we find that a salient heuristic for the opportunity costs of time diminishes the experience of happiness only when opportunity costs of time are high.



Citation:

Sanford E. DeVoe and Jieun Pai (2018) ,"When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.

Authors

Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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