When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?
We examine how thinking about time in terms of money can interrupt the hedonic experience of engaging in volunteer work. Using the day reconstruction method, we find that a salient heuristic for the opportunity costs of time diminishes the experience of happiness only when opportunity costs of time are high.
Sanford E. DeVoe and Jieun Pai (2018) ,"When Does Being Paid an Hourly Wage Make It Difficult to Be a Happy Volunteer?", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 46 | 2018
So-Bad-It’s-Good: When Consumers Prefer Bad Options
Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA