Donate Today Or Give Tomorrow? Adding a Time Delay Increases Donation Amount But Not Willingness to Donate

We show, in four studies (N>3,000), how and why adding a delay period between pledging to donate and paying for a donation can increase the amounts of money donated, but, contrary to previous studies, why it does not impact the share of people willing to donate.



Citation:

Emily Powell, Minah Jung, Joachim Vosgerau, and Eyal Pe'er (2018) ,"Donate Today Or Give Tomorrow? Adding a Time Delay Increases Donation Amount But Not Willingness to Donate", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.

Authors

Emily Powell, New York University, USA
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Eyal Pe'er, Bar-Ilan University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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