Donate Today Or Give Tomorrow? Adding a Time Delay Increases Donation Amount But Not Willingness to Donate
We show, in four studies (N>3,000), how and why adding a delay period between pledging to donate and paying for a donation can increase the amounts of money donated, but, contrary to previous studies, why it does not impact the share of people willing to donate.
Emily Powell, Minah Jung, Joachim Vosgerau, and Eyal Pe'er (2018) ,"Donate Today Or Give Tomorrow? Adding a Time Delay Increases Donation Amount But Not Willingness to Donate", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.
Emily Powell, New York University, USA
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Eyal Pe'er, Bar-Ilan University
NA - Advances in Consumer Research Volume 46 | 2018
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA
“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior
Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana