My Money Is Yours, But My Time Is Still Mine: Inseparability of Consumption From the Self Increases Control and Giving

We introduce the inseparability of the self from consumption as a previously unexamined time/money difference. We demonstrate the implications of this asymmetry on perceived control and subsequently on donation behavior. Consumers donate resources they perceive having control over and use donations of time to compensate for lack of control.



Citation:

John P. Costello and Selin A. Malkoc (2018) ,"My Money Is Yours, But My Time Is Still Mine: Inseparability of Consumption From the Self Increases Control and Giving", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.

Authors

John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

Read More

Featured

G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

Read More

Featured

H12. Does Economic Development Influence Consumer Innovativeness?

Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.