My Money Is Yours, But My Time Is Still Mine: Inseparability of Consumption From the Self Increases Control and Giving
We introduce the inseparability of the self from consumption as a previously unexamined time/money difference. We demonstrate the implications of this asymmetry on perceived control and subsequently on donation behavior. Consumers donate resources they perceive having control over and use donations of time to compensate for lack of control.
John P. Costello and Selin A. Malkoc (2018) ,"My Money Is Yours, But My Time Is Still Mine: Inseparability of Consumption From the Self Increases Control and Giving", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 104-109.
John P. Costello, Ohio State University, USA
Selin A. Malkoc, Ohio State University, USA
NA - Advances in Consumer Research Volume 46 | 2018
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