Effects of Affective Language on Perceived Helpfulness of Online Reviews
We analyzed over 1.7 million consumer reviews from three online communities to test the effects of affective language used in online reviews on their perceived helpfulness. We found that reviews that give positive evaluation ratings are perceived as more helpful if they contain a lower proportion of positive words.
Citation:
Nikolay Georgiev and Marc Vanhuele (2018) ,"Effects of Affective Language on Perceived Helpfulness of Online Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 555-556.
Authors
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Featured
Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods
Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA
Featured
A Taxonomy of Opposition to Genetically Modified Foods
Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA