Effects of Affective Language on Perceived Helpfulness of Online Reviews
We analyzed over 1.7 million consumer reviews from three online communities to test the effects of affective language used in online reviews on their perceived helpfulness. We found that reviews that give positive evaluation ratings are perceived as more helpful if they contain a lower proportion of positive words.
Nikolay Georgiev and Marc Vanhuele (2018) ,"Effects of Affective Language on Perceived Helpfulness of Online Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 555-556.
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
NA - Advances in Consumer Research Volume 46 | 2018
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