Effects of Affective Language on Perceived Helpfulness of Online Reviews
We analyzed over 1.7 million consumer reviews from three online communities to test the effects of affective language used in online reviews on their perceived helpfulness. We found that reviews that give positive evaluation ratings are perceived as more helpful if they contain a lower proportion of positive words.
Citation:
Nikolay Georgiev and Marc Vanhuele (2018) ,"Effects of Affective Language on Perceived Helpfulness of Online Reviews", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 555-556.
Authors
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions
Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University
Featured
Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment
Daniel Walters, INSEAD, France
Gulden Ulkumen, University of Southern California, USA
Carsten Erner, FS Card
David Tannebaum, University of Utah, USA
Craig Fox, University of California Los Angeles, USA
Featured
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA