L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

In an eye-tracking experiment, we primed attentional breadth (broad vs. narrow) and assessed the influence of context valence (attractive vs. unattractive store environments) on product evaluation. Participants liked products more when they were presented in attractive (vs. unattractive) store environments. This difference was more pronounced with broad (vs. narrow) attention.



Citation:

Oliver B. Büttner, Benjamin G. Serfas, Daria Euler, and Mathias Clemens Streicher (2018) ,"L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 901-901.

Authors

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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