L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

In an eye-tracking experiment, we primed attentional breadth (broad vs. narrow) and assessed the influence of context valence (attractive vs. unattractive store environments) on product evaluation. Participants liked products more when they were presented in attractive (vs. unattractive) store environments. This difference was more pronounced with broad (vs. narrow) attention.



Citation:

Oliver B. Büttner, Benjamin G. Serfas, Daria Euler, and Mathias Clemens Streicher (2018) ,"L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 901-901.

Authors

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices

Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China

Read More

Featured

Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles

Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University

Read More

Featured

Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging

Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.