If No One Saw It on Instagram, Was It Any Good? Examining Received Attention As a Social Benefit of Experiential Consumption
The present research demonstrates that the ability of a shared experience to attract attention (i.e., views) is viewed as a social benefit of consumption (i.e., increases social self-esteem), which increases experiential satisfaction. These effects are dependent on consumers’ attention expectations and their desire to attract attention (i.e., attention preferences).
Citation:
Matthew J Hall and Jamie D. Hyodo (2018) ,"If No One Saw It on Instagram, Was It Any Good? Examining Received Attention As a Social Benefit of Experiential Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 579-580.
Authors
Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
E12. Green versus Premium Choice and Feelings of Pride
Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná
Featured
The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure
Kristen Duke, University of California San Diego, USA
On Amir, University of California San Diego, USA
Featured
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA