C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes
Our study aims to investigate the effect of sustainable packaging materials on the perceptions of taste, quality and health-related benefits of food products and whether this effect would then facilitate consumers' purchase intention.
Olga Lavrusheva, Alexei Gloukhovtsev, Kristina Wittkowski, Tomas Falk, and Pekka Mattila (2018) ,"C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 916-916.
Olga Lavrusheva, Aalto University, Finland
Alexei Gloukhovtsev, Aalto University, Finland
Kristina Wittkowski, Aalto University, Finland
Tomas Falk, Aalto University, Finland
Pekka Mattila, Aalto University, Finland
NA - Advances in Consumer Research Volume 46 | 2018
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
Effects of Brand Knowledge, Motivations, and Trust on Consumption Experience among Millennial Consumers
Ananya Rajagopal, Tecnológico de Monterrey, MEXICO
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