C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes

Our study aims to investigate the effect of sustainable packaging materials on the perceptions of taste, quality and health-related benefits of food products and whether this effect would then facilitate consumers' purchase intention.



Citation:

Olga Lavrusheva, Alexei Gloukhovtsev, Kristina Wittkowski, Tomas Falk, and Pekka Mattila (2018) ,"C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 916-916.

Authors

Olga Lavrusheva, Aalto University, Finland
Alexei Gloukhovtsev, Aalto University, Finland
Kristina Wittkowski, Aalto University, Finland
Tomas Falk, Aalto University, Finland
Pekka Mattila, Aalto University, Finland



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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