K11. Effects of Emotional Vs. Rational Thinking on Consumer Responses to Verbal Precision

We define verbal precision and examine consumer responses to more and less verbally precise communication. Results suggest that emotionally (vs. rationally) oriented recipients are more sensitive to verbally precise messages. For these consumers, higher verbal precision increases perceived conversational cooperativeness of the source and results in more positive product attitudes.



Citation:

Ann Kronrod, Guang-Xin Xie, and Shai Danziger (2018) ,"K11. Effects of Emotional Vs. Rational Thinking on Consumer Responses to Verbal Precision", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 915-915.

Authors

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Tattoo: A Perspective Beyond Estethics

Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Featured

Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses

Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University

Read More

Featured

D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.