Consumer Reluctance Toward Medical Artificial Intelligence: the Underlying Role of Uniqueness Neglect

Artificial Intelligence is revolutionizing healthcare, but little is known about consumer receptivity toward medical A.I. In real and hypothetical choices, separate and joint evaluations, consumers are reluctant to utilize healthcare provided by AI because of uniqueness neglect, a concern that AI providers are not able to account for one’s uniqueness.


Chiara Longoni, Andrea Bonezzi, and Carey K. Morewedge (2018) ,"Consumer Reluctance Toward Medical Artificial Intelligence: the Underlying Role of Uniqueness Neglect", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 63-67.


Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA


NA - Advances in Consumer Research Volume 46 | 2018

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