Consumer Reluctance Toward Medical Artificial Intelligence: the Underlying Role of Uniqueness Neglect
Artificial Intelligence is revolutionizing healthcare, but little is known about consumer receptivity toward medical A.I. In real and hypothetical choices, separate and joint evaluations, consumers are reluctant to utilize healthcare provided by AI because of uniqueness neglect, a concern that AI providers are not able to account for one’s uniqueness.
Citation:
Chiara Longoni, Andrea Bonezzi, and Carey K. Morewedge (2018) ,"Consumer Reluctance Toward Medical Artificial Intelligence: the Underlying Role of Uniqueness Neglect", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 63-67.
Authors
Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY
Featured
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands
Featured
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education