Consumers’ Trust in Algorithms
We explore when and why consumers trust algorithms more than humans. We find that trust in algorithms depends on the objectiveness and consequentialness of the task and the perceived threat that algorithms pose to human distinctiveness. We develop interventions to increase trust and use of algorithms when they outperform humans.
Noah Castelo, Maarten Bos, and Donald Lehmann (2018) ,"Consumers’ Trust in Algorithms", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 63-67.
Noah Castelo, Columbia University, USA
Maarten Bos, Disney Research
Donald Lehmann, Columbia University, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration