K4. Movie Reviews and Their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
We analyze how the Chinese and American audience rate a common set of 173 movies released in both countries and find a bandwagon effect in the American audience in that their ratings mimic the positive sentiments of the review they read last before posting their own.
Subimal Chatterjee, Ning Fu, and Qi Wang (2018) ,"K4. Movie Reviews and Their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 901-901.
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
NA - Advances in Consumer Research Volume 46 | 2018
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA