K4. Movie Reviews and Their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
We analyze how the Chinese and American audience rate a common set of 173 movies released in both countries and find a bandwagon effect in the American audience in that their ratings mimic the positive sentiments of the review they read last before posting their own.
Citation:
Subimal Chatterjee, Ning Fu, and Qi Wang (2018) ,"K4. Movie Reviews and Their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 901-901.
Authors
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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