P2. the Upside of Myopic Loss Aversion
Broad brackets lead to increased risk taking, which is normative without reinvestment but can be disastrous with reinvestment. In our study, narrow bracketed participants are more loss averse—a better decision—yielding higher expected log wealth. Myopia can be good.
Daniel Wall and Gretchen Chapman (2018) ,"P2. the Upside of Myopic Loss Aversion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 46 | 2018
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Lena Pellandini-Simanyi, Università della Svizzera Italiana
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA