P2. the Upside of Myopic Loss Aversion
Broad brackets lead to increased risk taking, which is normative without reinvestment but can be disastrous with reinvestment. In our study, narrow bracketed participants are more loss averse—a better decision—yielding higher expected log wealth. Myopia can be good.
Daniel Wall and Gretchen Chapman (2018) ,"P2. the Upside of Myopic Loss Aversion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
NA - Advances in Consumer Research Volume 46 | 2018
The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure
Kristen Duke, University of California San Diego, USA
On Amir, University of California San Diego, USA
Nostalgiacising: A Performative Theory of Nostalgic Consumption
Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK
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Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA