P2. the Upside of Myopic Loss Aversion
Broad brackets lead to increased risk taking, which is normative without reinvestment but can be disastrous with reinvestment. In our study, narrow bracketed participants are more loss averse—a better decision—yielding higher expected log wealth. Myopia can be good.
Citation:
Daniel Wall and Gretchen Chapman (2018) ,"P2. the Upside of Myopic Loss Aversion", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 932-932.
Authors
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles
Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University
Featured
Willingness to Pay: A Contextualized Method of Valuation
Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Featured
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA