Indigenous Trust and Readiness Towards Development
This study aims to explore the influence of place attachment (the emotional and functional ties that connect the indigenous communities to their home), trust towards development and the readiness of the community to embrace change. The study areas are non-tourist areas.
Ding Hooi Ting, Chin Chuan Gan, Amir Zaib Abbasi, and Sohel Ahmed (2018) ,"Indigenous Trust and Readiness Towards Development", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 817-818.
Ding Hooi Ting, Universiti Teknologi PETRONAS
Chin Chuan Gan, Sunway University
Amir Zaib Abbasi, Capital University of Science and Technology
Sohel Ahmed, Universiti Teknologi PETRONAS
NA - Advances in Consumer Research Volume 46 | 2018
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