Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages
Three studies (one qualitative and two experimental) examine how owners and non-owners of in-home artificial intelligence (AI) devices feel about these devices and how barriers to adoption can be reduced through enhanced trust, using anthropomorphism and unbranded instructions related to general product usage as mechanisms.
Citation:
Seth Ketron, Brian Taillon, and Christine Kowalczyk (2018) ,"Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 651-652.
Authors
Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA
Featured
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
Featured
To Touch or Not to Touch?: How Touch Influences Decision Confidence
Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA