Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages

Three studies (one qualitative and two experimental) examine how owners and non-owners of in-home artificial intelligence (AI) devices feel about these devices and how barriers to adoption can be reduced through enhanced trust, using anthropomorphism and unbranded instructions related to general product usage as mechanisms.



Citation:

Seth Ketron, Brian Taillon, and Christine Kowalczyk (2018) ,"Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust: Anthropomorphism and Non-Branded Device Messages", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 651-652.

Authors

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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